On 8 Feb 2014, ABC Singapore Branch took part in the World Cancer Day public awareness program. The main focus of the program was to offer hope to the cancer-stricken patients and their families. At the same time, it also heightened the awareness for the disease. On that day, our employees worked relentlessly to spread the cancer message to the public and debunk myths about it. They received positive response for their efforts and earned plaudits for engaging the public in such an initiative. The Bank's outreach in participating in the World Cancer Day further strengthens its corporate social responsibility efforts.